Room Service, a project marking the launch of the collaboration between Antimacykick and Sugur Jewelry at Austrian Fashion Association Offspace.
Together, the two practices develop a collection in which jewelry moves between attraction and irritation, addressing themes such as artificial intimacy, controlled desire, and material expression.
For the presentation, the space is transformed into the fiction of a hotel room. Visitors enter a staged environment in which fashion, jewelry, and spatial experience merge into an atmospheric, immersive setting.
Antimacykick is an ongoing practice by visual artist and fashion photographer Elif Gündüz and Su Guryay, founder and creative director of Sugur Jewelry.
Concept development, installation & production by
Elif Gündüz & Su Guryay
https://www.austrianfashionassociation.at/en/d/room-service/